Is Technology Threatening to Erode the Human Relationships at the Core of Our Business?
Title services are changing with the times. What used to require hours in a county records office has now become digitized and stored in centralized databases for faster access. Data standardization, electronic reporting and automation technology are transforming the way we do business, and electronic communication has become a driving force.
Advancements in technology have made real estate agent’s jobs both easier and more challenging. Despite technology’s advantages, some find themselves struggling to keep up with the expectation of accelerated timelines, the increased need for cybersecurity, and their customers’ preference for electronic communication—not to mention the pressures of keeping up with the competition.
While there’s no doubt that agents will find ways to adapt to the ever-changing market, there is one existential question about technology and title that remains unsolved: is all this technology threatening to erode the human relationships at the core of our business? And what can you do to preserve the relationships and personalized experiences you’ve spent years or decades working to build?